Persado is a content generation and decisioning platform powered by artificial intelligence. Using machine learning, The AI platform uses sophisticated AI, data science, computational linguistics, and ML to generate targeted messages by leveraging the world’s most advanced language knowledge base of more than 1 million tagged and scored words and phrases. In this episode, Will Devlin speaks with Persado's Alex Olesen about how the company unlocks insights from consumer behaviors before and after someone becomes a customer to maximize benefits for both parties.